Privacy Policy

Thank you for visiting BettingHero.com (the “Website”).

American Affiliate Co. LLC (“Company”, “we”, “us” or “our”) operates the Website. This privacy policy (the “Privacy Policy”) describes our privacy practices related to the Website, other websites we own or operate that are linked to this Privacy Policy, any features and online services provided by the Company that post or include a link to this Privacy Policy, and  our privacy practices related to certain employment and contractor engagement matters that are linked to this Privacy Policy (collectively, the “Services”).

For purposes of this Privacy Policy, “personal information” means information that directly or indirectly identifies an individual, such as a name, email address, identification number, location data, online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that individual, and also includes information referred to as “personally identifiable information” or “personal data” under applicable data privacy laws, rules, or regulations.

By accessing and using this Website and using the Services, including when you visit our Website, request information from us, register and login through our research portal, register to become a partner, or apply to join our team, you expressly consent to the collection, use, processing, disclosure, and retention of your personal information that you and other parties provide to us as a result of such use and in accordance with this Privacy Policy and applicable law. If you disagree with this Privacy Policy or our Terms and Conditions, you should immediately discontinue using the Website and Services.

Please note that the Website and Services are directed to U.S. consumers in the states where we provide our Services. If you are accessing the Website or Services from locations other than the states listed on our Website, you consent to our privacy practices discussed in this Privacy Policy. If you are accessing this Website or Services from a country located in the European Economic Area or the United Kingdom, you expressly consent to the transfer of your personal information outside your home country, which may provide for different data protection laws than in your country.

Please also note that this Privacy Policy does not cover the practices of companies we do not own or control or people we do not manage. Our Website may contain links to other websites, applications, platforms or services operated by third parties. For instance, our Website contains links to Twitter, Instagram, Facebook, YouTube. In addition, we use WordPress for our research portal. Those third parties’ policies and practices are covered by their privacy policies. We recommend you review those third parties’ policies to understand how they may use your personal information.

 

1. WHAT INFORMATION WE COLLECT

INFORMATION YOU PROVIDE TO US

We receive and collect information that you voluntarily provide to us when you visit our Website, use our Services, communicate with us directly or through social media, subscribe to a newsletter, respond to our customer surveys, enter a drawing or contest, request to receive information, communicate with our team, or apply for a job.

The personal information we collect, including within the last 12 months, includes data in the following categories:

• identifiers including first and last name, telephone number, email address, and postal address;
• commercial information such as transaction data and account setup information;
• payment information (such as credit card information);
• any other identifier that permits us to make physical or online contact with you;
• content data, including the content of the messages you send to us;
• resume data, including data necessary to consider you for a job or contractor opening (such as your employment history, education information, writing samples, references, and other data related to an employment application or contract engagement);
• legally protected classifications (such as gender); and
• inferences.

If you voluntarily submit other information to us through the Services that we do not request, you are solely responsible for such information.

INFORMATION WE COLLECT FROM OTHER SOURCES

 

INFORMATION WE COLLECT AUTOMATICALLY

 

We may automatically collect information from the devices you use to access the Website and Services. Examples of the type of information we may collect and analyze, including during the last 12 months, include the following:

• Usage Information.We may collect usage data, such as the source address from which a page request originates (i.e., your Internet Protocol (“IP”) address, domain name, type of computer), date and time of the page request, the referring website (if any), and other parameters in the Uniform Resource Locators (URL) such as search criteria.
• Location Information.We may collect and process general information about the location of the device from which you are accessing the Website (e.g., approximate geographic location inferred from an IP address).
• Web Beacons.Our Website and some of our emails may use web beacons (also known as web bugs or tracking pixels), which are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data. The Services may use web beacons (or clear GIFs) or include them in the email messages we send you for many purposes, including site traffic reporting, unique visitor counts, advertising email auditing and reporting, and personalization. Information gathered through web beacons may be linked to your personal information.
• Cookies and Browser Information.Our Services may collect cookies and browser information from you. You can find out more about how we use cookies and related technologies below.

 

2. COOKIES

WHAT IS A COOKIE?

Cookies are text files, containing small amounts of information, which are downloaded to your computer or mobile device when you visit a website or mobile application. They are used to recognize your computer or mobile device as you move between pages on a website, or when you return to a website or mobile application you have visited previously.

We use cookies to enhance the online experience of our visitors (for example, without limitation, by remembering what sportsbooks you have researched on our Website) and to better understand how our Services are used. Cookies will tell us, for example, without limitation, whether you have visited our Services before or whether you are a new visitor. They can also help to ensure that advertisements you see online are more relevant to you and your interests.

There are two broad categories of cookies:

• First party cookies,which are served directly by the Company to your computer or mobile device. They are used only by the Company to recognize your computer or mobile device when it revisits our Services.
• Third party cookies, which are served by a third party service provider on our Services, and can be used by the service provider to recognize your computer or mobile device when it visits other platforms. Third party cookies are most commonly used for analytics or advertising purposes.

Cookies can remain on your computer or mobile device for different periods of time. Company uses both “session cookies” and “permanent cookies.” Session cookies exist only while your browser is open and are deleted automatically once you close your browser. Permanent cookies survive after your browser is closed, and can be used to recognize your computer or mobile device when you open your browser and browse the internet again.

WHAT COOKIES DO WE USE?

The Website and Services may serve the following types of cookies to your computer or mobile device:

• Necessary Cookies.We use certain cookies because they are strictly necessary in order for the Website and Services and their functions to work properly. These cookies also enable us to deliver content to you in a way that works for your device.
• Functionality Cookies.These cookies serve a variety of purposes related to the presentation, performance and functionality of the Website and Services. Their overall purpose, however, is to enhance visitors’ experience and enjoyment of the Website and Services. For example, without limitation, some of these cookies enable visitors to specify product or other preferences related to the Website and Services.
• Analytical Cookies. These cookies are used to collect information about how visitors use our Website and Services. The information gathered does not identify any individual visitor and is aggregated. It includes the number of visitors to our Website and Services, the platforms that referred them to our Website and the pages that they visited on our Website. We use this information to help run our Website more efficiently, to gather broad demographic information and to monitor the level of activity on our Website.
• Advertising Cookies. When you visit our Website or click on advertisements or promotional areas on the Website (if available), these cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help to evaluate the effectiveness of advertising and promotion. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.
• Social Cookies. These cookies enable users to share pages and content through third party social media and other platforms. The companies that serve these cookies may also use your information to serve targeted advertising on other platforms.

HOW TO CONTROL OR DELETE COOKIES

We use non-essential cookies on the basis of your consent. You have the right to withdraw that consent and refuse the use of cookies at any time and we explain how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Website and Services.

You can set your cookie preferences by changing your browser settings so that cookies from the Website and Services cannot be placed on your computer or mobile device. In order to do this, follow the instructions provided by your browser or device.

3. HOW WE USE YOUR INFORMATION

In addition to the other uses described in this Privacy Policy, we may use and permit our authorized partners and licensees (“Authorized Partner(s)”) to use the information we collect from you to:

• Operate and maintain the Services;
• Assist with and respond to your inquiries and requests;
• Manage accounts and records;
• Send you promotional communications, including, without limitation, newsletters via email and other marketing materials as further detailed below;
• Send you administrative communications, such as administrative emails, technical notices, updates on policies, or security alerts;
• Conduct market research so that we and our Authorized Partners can continuously improve the services we provide to our customers;
• Protect, investigate and prevent fraud and other prohibited or illegal activities; and
• Track and measure advertising on the Website and Services.

 

4. SHARING YOUR INFORMATION

We may disclose and/or share your information under the following circumstances:

Affiliates and Subsidiaries. We may share the information we collect within our family of companies.

Service Providers. We may provide access to or share your information with select entities that use the information only to perform services on our behalf. These service providers provide a variety of services to us, including without limitation, processing and delivery of mailings, providing customer support, hosting websites, processing transactions, performing statistical analysis of our services, administering promotions, sweepstakes, surveys, providing marketing assistance or similar such services, data storage, security, fraud prevention, and other services. These companies will be permitted to obtain only the personal information they need to deliver the service, are required to maintain the confidentiality of the personal information, and are prohibited from using it for any other purpose.

Business Partners. Some of our Services may be co-branded and offered in conjunction with another company. If you register for or use such services, both the Company and the other company may receive information collected as part of the co-branded services.

Business Transactions. We may disclose your personal information in connection with the evaluation of or entering into a corporate transaction where all or a portion of our business or assets (including our associated customer lists containing your personal information) change ownership, are sold, or are transferred. Such a transaction would include a bankruptcy proceeding. If we purchase a business, the personal information received with that business will be treated in accordance with our Privacy Policy in effect at that time, so long as it is practicable and permissible to do so.

Third Parties for Legal Purposes. From time to time, we may use your personal information: (a) if we need to respond to valid legal process, including, but not limited to, a search warrant, subpoena, or court order, and any other instance when we believe we are required to do so by law; (b) if we deem it necessary to disclose personal information, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, (c) to protect our rights or interests, including to enforce our Terms and Conditions, this Privacy Policy, or other contracts with you, including investigation of potential violations of those agreements; (d) to investigate reports of users sending material using a false email address or users sending harassing, threatening, or abusive messages; or (e) to protect against misuse or unauthorized use of the Website or Services. We may also use or disclose personal information to respond to claims that any content violates the rights of third parties; and/or to protect our rights, property or personal safety, or that of our agents and affiliates, our users and/or the public. This includes exchanging information with other companies and organizations for information security, fraud protection, spam/malware prevention, and similar purposes.

Third party social media networks. When you interact with social media widgets on the Website or share information from our Website using the social media share buttons, those social medial platforms may collect information. We do not control this sharing and are not responsible for the privacy practices of the social media platforms with which you engage.

Online Advertising and Direct Marketing. We may work with third parties that collect and use information about your Website and Services usage over time and across our and non-affiliated websites and mobile apps including on different devices and browsers. These partners may use cookies, web beacons, pixels, and other similar technology to collect this information, and use it to infer your interests and deliver relevant advertising to your browser or device, and browsers or devices associated with it. This activity is called interest-based advertising. Please refer to Section 6 (ABOUT ADVERTISING) for further details.

5. ABOUT ADVERTISING

AFFILIATE PROGRAM PARTICIPATION

The Website and Services engages in affiliate marketing, which is done by embedding tracking links into the Website and Services. If you click on a link for an affiliate arrangement, a cookie will be placed on your browser to track any sales for purposes of commissions.

NEWSLETTERS

Using the Services, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows us to adapt the content of future newsletters to the interests of the user.

THIRD PARTY ADVERTISERS

We may use third parties such as network advertisers and advertisement exchanges to serve you advertisements on third party platforms after you leave our platforms, and we use third party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the platforms and viewing of advertisements and of our content. Network advertisers are third parties that display advertisements, which are based on your visits to the platforms and other apps and sites you have visited. Third party advertisement serving enables us to target advertisements to you for products and services that you might be interested in.

You have choices in respect of the delivery of advertisements. You can opt-out of receiving certain types of behavioral advertisements by visiting the third party websites described in the section headed HOW TO CONTROL OR DELETE COOKIES above. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.

6. PROTECTING YOUR INFORMATION

We want you to feel confident about using our Services, and we are committed to protecting the personal information we collect, but you acknowledge that no method of safeguarding is one hundred percent (100%) secure. We limit access to personal information about you to individuals who reasonably need access to it, to provide our Services to you or in order to do their jobs. However, where we ask you to choose a password in order to access certain parts of our Services, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else. If you choose to access our Services and provide us with any personal information, then this is at your own risk.

7. YOUR CHOICES

Opt-Out of Email Communications. If you are a registered member of the Services, you can make changes to your account information by logging into the Website and modifying your preferences. If you do not wish to receive email notifications from us, you may opt-out by contacting us at privacy@amaff.com with your request. In addition, certain email communications we send to you, such as newsletters and promotional announcements, contain a clearly worded “Opt-Out” or “Unsubscribe” link allowing you to withdraw your permission for future mailings. Please note that we reserve the right to send you certain communications relating to your account or use of the Services (for example, administrative and service announcements) and these transactional account messages may be unaffected even if you opt-out from marketing communications.

Blocking or Deleting Cookies. You may opt out from the collection of non-essential device data on your web browser by managing your cookies at the browser or device level. You can turn on Global Privacy Control in your web browser or browser extension. We will honor opt out preference signals for each browser where you implement such signals. You can manually delete cookies, which are normally located in your temporary Internet folder or cookie folder. You can also reset the preferences in your web browser to notify you when you have received a cookie or, alternatively, to refuse to accept cookies. Deleting or blocking cookies will prohibit your ability to make online purchases on the Services and to use and access portions of the Services that require logging in with a username and password, and may affect other functionality.

Analytics and Advertising. You may exercise choice regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out Browser Add-on. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit; however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, unless and until the law is interpreted to require us to do so, the Website does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser.

8. HOW LONG WE KEEP YOUR PERSONAL INFORMATION

We will retain data, including personal information, as required by law. We may retain and use your information to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes, and enforce our agreements. Any removal or destruction of personal information will be compliant with relevant data protection legislation as well as other statutory rights, limitation periods and obligations. We may further retain information in an anonymous or aggregated form.

9. CHILDREN

The Children’s Online Privacy Protection Act (“COPPA”) protects the online privacy of children under 13 years of age. The Website and Services are not directed at anyone who we know to be under the age of thirteen (13) years, nor do we collect any personal information from anyone who we know to be under the age of thirteen (13) years. If you are under the age of thirteen (13) years, you should not use the Website or Services and should not submit any personal information to us.

Any person who provides personal information through the Website or Services represents to us that he or she is 13 years of age or older. If we learn personal information has been collected from a user under 13 years of age on or through the Website or Services, then we will take the appropriate steps to cause this information to be deleted. If you are the parent or legal guardian of a child under 13 who has become a member of the Website or has otherwise transferred personal information through the Services, please contact us using our contact information below to have that child’s account terminated and information deleted. Further, we do not knowingly “sell” as defined by the CCPA (as defined below) the personal information of minors under 16 years old who are California residents without their affirmative authorization.

10. CALIFORNIA’S SHINE THE LIGHT LAW

Under California Civil Code Section 1798.83, also known as the “Shine the Light” law, if you are a California resident and your business relationship with us is primarily for personal, family or household purposes, you may request certain data regarding our disclosure, if any, of personal information to third parties for the third parties’ direct marketing purposes. California residents may make such a request by sending an email message to our email address below with “Shine the Light” in the subject line. We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year. If applicable, we will provide you, by email, a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the third parties’ names and addresses. Please note that not all personal information sharing is covered by Section 1798.83’s requirements. We are not responsible for notices that are not labeled or sent properly or do not have complete information. Non-affiliated third parties are independent from the Company; if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.

11. ADDITIONAL DISCLOSURES FOR NEVADA RESIDENTS

Nevada law requires certain businesses to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. If you are a Nevada consumer from whom we have collected personal information and you wish to submit a request to opt out of any potential future sales under Nevada law, please contact us as at privacy@amaff.com. Please note we may take reasonable steps to verify your identity and the authenticity of the request.

12. ACCESSIBILITY

This Privacy Policy is designed to be accessible to people with disabilities. If you experience any difficulties accessing the information, please contact us as set forth below.

13. CHANGES TO PRIVACY POLICY

We reserve the right to change this Privacy Policy from time to time, consistent with applicable law. The revised Privacy Policy will be posted on our Website. Any changes, whether in the form of modifications, additions, or deletions, shall be effective as of the date the Privacy Policy was posted (the effective date is listed at the top of the Privacy Policy). Any use by you of the Website or Services after such changes shall conclusively be deemed to be your acceptance of such revisions. We encourage you to review this Privacy Policy periodically to be informed of any such revisions.

14. CONTACT US

If you have any questions or comments about this Privacy Policy, or privacy matters generally, please contact us privacy@amaff.com.