Fanatics Sportsbook Atlantic City, located within the Ocean Casino Resort, represents a significant collaboration between Fanatics Betting and Gaming and the Ocean Casino Resort. This partnership combines Fanatics’ expansive reach in sports merchandising with Ocean Casino’s established presence in Atlantic City’s gaming and hospitality sector.

Fanatics Betting and Gaming

Fanatics Betting and Gaming is a division of Fanatics, a company renowned for its extensive sports merchandise and apparel business. Under the leadership of CEO Michael Rubin, Fanatics has diversified its operations to include sports betting, aiming to leverage its existing customer base and brand recognition to establish a foothold in the competitive sports wagering market.

Ocean Casino Resort

Ocean Casino Resort is a prominent destination in Atlantic City, offering a wide range of gaming, entertainment, and hospitality services. Spanning over 20 beachfront acres on the Atlantic City Boardwalk, the resort features 1,860 guest rooms and suites, a vast gaming floor, multiple dining options, and a variety of entertainment venues.

The Partnership

In September 2024, Fanatics Betting and Gaming and Ocean Casino Resort announced the opening of the Fanatics Sportsbook within the resort’s premises. This 12,000-square-foot venue, situated inside The Gallery—a dynamic gaming and bar experience that serves as the centerpiece of the casino—offers sports fans a comprehensive betting experience, complete with betting windows, self-service terminals, and a 100-foot elevated bar and lounge area.

Jay-Z’s Involvement

A notable aspect of this venture is the involvement of Shawn “Jay-Z” Carter. As a co-founder of Fanatics Betting and Gaming, Jay-Z’s participation brings significant cultural and business influence to the sportsbook. His presence at the grand opening, alongside Michael Rubin, underscored the importance of this launch in Fanatics’ expansion strategy.

Operational Dynamics

While Fanatics Betting and Gaming operates the sportsbook, Ocean Casino Resort provides the physical space and infrastructure. This collaboration allows both entities to leverage their strengths: Fanatics brings its brand recognition and customer base, while Ocean Casino offers its established venue and operational expertise in the gaming industry.

Strategic Significance

The establishment of Fanatics Sportsbook in Atlantic City marks Fanatics’ entry into the retail sportsbook market in New Jersey, a state known for its robust sports betting industry. This move aligns with Fanatics’ broader strategy to integrate sports merchandising with betting, creating a seamless experience for sports enthusiasts.

Customer Experience

Patrons of the Fanatics Sportsbook at Ocean Casino Resort can enjoy a premium betting environment. The venue features a 140-foot LED wall for sports viewing, a mezzanine bar and lounge, and access to Ocean Casino’s diverse entertainment offerings, including the HQ2 Nightclub and Ovation Hall.

Conclusion – Fanatics Sportsbook Atlantic City Onwership

The ownership and operation of Fanatics Sportsbook Atlantic City are the result of a strategic partnership between Fanatics Betting and Gaming and Ocean Casino Resort, with notable involvement from Jay-Z. This collaboration aims to enhance the sports betting experience in Atlantic City, leveraging the strengths of both organizations to offer a unique destination for sports enthusiasts and bettors alike.